Marketing Fundamentals for Coaches
This month, we are featuring Sarah Short of The Coaching Revolution, who will be doing a special Coffee & Connection with us on June 12. For more information about this special event, please see below under ‘Coffee & Connection.’
Can Marketing be Ethical for Coaches?
(excerpted with permission from www.thecoachingrevolution.com)
I saw a fantastic question about ethical marketing and had to expand on it… How is it possible to describe the benefits of coaching without having an agenda of your own?
There’s an ICF group that I belong to and someone asked this question (I’m paraphrasing here)
I keep reading that to market effectively I need to talk about outcomes. How do I do this and still abide by the ICF code of ethics that says that a coach should have no agenda?
This is a great question and one which causes coaches endless angst. How is it possible to describe the benefits of coaching without having an agenda of your own?
To answer this question, let’s get back to basics.
How to Market Yourself as a Coach
Click the image below to watch a short video on ‘How to Market Yourself as a Coach.’
